Tim thinks companies benefit when they open up their data sets (he uses zeo as an example, but Nike+ would also work). But companies are afraid of openness — what if that lets all of their customers jump ship to a competitor?
So here’s my plan, again: you pay me, repeatedly. In exchange, I issue a data openness insurance policy. We’ll evaluate your business at regular intervals, and, if your business dips below a certain threshold, or competitors come to occupy a certain percentage of your market share as a result of your actions in allowing users to get their data — we will pay you, in full, for the entirety of potential business lost from opening data.
It makes for a fun thought experiment.