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29th November 2008

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Case questions I wish I’d been asked: Part 1

Boring Intro

You’ve been hired by a large craft brewer, HopsCo, who recently went public. Despite impressive revenue growth over the past year, shareholders are demanding higher profits as costs have also risen sharply. As you prepare for your initial meeting with the CEO, what levers would you like to explore to increase HopsCo’s profitability?

Clever(?) followup

One potentially interesting cost savings emerged from your initial meeting. The CEO has asked you to make a recommendation on whether HopsCo should stop labeling the inside of its bottle caps:

Should HopsCo abandon this practice?