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24th September 2009

Video

Jaicko - Oh Yeah

I just heard this song on the radio tonight and it blew me away.

On the one hand, the song is mindless ear candy which is more than “a little annoying.” Jaicko takes an incredibly simple hook (“Oh yeah”) and abuses the hell out of it until it’s certain to get stuck in your head.

On the other hand, between the “Oh yeahs” Jaicko shows a sharp sense of self-awareness:

You don’t even know why you’re turning up your radio
Bobbin’ your head in your car, cause you feel me though
Don’t be mad cause i got you singing oh yeah, oh yeah

So does a dash of meta save an otherwise unreedemable song? Jaicko has an answer, “But now I’m making’ dollars, so i really don’t care.”

Tagged: musiccontentjaickooh yeah